- Pent-up Travel Demand Increasing in China
Shanghai, 20 July 2009: - Whilst the global financial crisis did not have the negative affect on Chinese traveling outbound in the first quarter of 2009 as anticipated, H1N1 has severely decimated the outbound travel industry since April. In light of this travel industry executives across China are now unanimous that pent-up demand for international travel is growing, according to current research into the Chinese travel industry by the Shanghai based tourism consultancy Asia Tourism Relations (ATR).
ATR's half yearly survey of 100 travel industry executives from across China's six major cities, the 'State of the China Travel Market' has revealed that 100% of those interviewed had been severely affected by the global spread of the H1N1 virus. In the second quarter of 2009, 87% of respondents in the review stated H1N1 had completely devastated their businesses with outbound travel numbers collapsing by over 90% in comparison to the equivalent period in 2008.
In relation to the global financial crisis, Chinese travel executives admitted that the first quarter of 2009 had exceeded their initial expectations with 79% reporting solid growth of more than 15% over the same period in 2008. It revealed that the only China outbound travel segment affected by the GFC was the highly lucrative company funded incentive market, with 68% of those interviewed saying that many annual incentive planners had either severely reduced delegate numbers or had budgets shelved until 2010.
Of the popular destinations most severely affected by the effects of H1N1, Chinese travel executives said the first was the America¡¯s, Australia and then Japan. Whilst demand for Europe had reduced dramatically there were still a few groups traveling, with 65% saying that Hong Kong and Taiwan still surprising buoyant considering.
Domestic travel within China is currently extremely robust with 73% of travel agents stating that business in the second quarter of 2009 was up by over 20% on same period in 2008.
Ninety six percent of those interviewed said they are now preparing for what they are certain will be the massive release of the growing pent up demand in China for international travel. However the critical unknown factor is still when the Chinese Authorities can revoke travel warnings and cancel the current strict re-entry screening processes along with subsequent quarantine procedures for those considered at risk of having the virus.
Of the travel executives interviewed, 86% said they believed it was not the fear of catching H1N1 that has consumers not travelling, but rather the real concern of being quarantined that has currently completely halted outbound travel demand.
In regard to the growing pent up demand, the vast majority of travel executives interviewed said they were hopeful that the Government can announce the much anticipated mass produced vaccine for H1N1 is available before September. This would allow the travel industry to then release new travel programs into the market for the last quarter of 2009.
"Undoubtedly the medium term future of the Chinese outbound travel market is extremely promising as soon as the crippling effects of H1N1 subside and then China can again be the savior market for many destinations which are still severely affected by the downturn caused by the GFC", ATR's Managing Director Mr Glen Hingley said.
"If a vaccine can be produced soon and the strict controls currently in place can be released by end of August then the last quarter for 2009 will be very strong especially for destinations such as South East Asia and Australia, being it will be summer in the southern hemisphere", Mr Hingley added. "Of course short haul destinations such as Hong Kong and Taiwan will quickly reboot back to the levels they were before the spread of H1N1".
"To have such a promising start to 2009 and then to have this massive impact of H1N1 on the market has been nothing short of devastating for many travel executives who have not only had to endure massive financial losses but in the process also had to lay off many good staff to offset the significant losses to their company." Mr Hingley continued.
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Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Flu Concerns Impacting China Outbound Travel
Shanghai, 12 May 2009: - Chinese travel agents are now reporting massive cancellations in outbound group travel for May and early June over fears that the swine flu has not yet been contained globally. With the memories of 2002 SARS epidemic still strong in the minds of Chinese and government health authorities everyday broadcasting to citizens to maintain vigilance, travel is now slowly dramatically.
Glen Hingley, Managing Director of Shanghai based tourism representation and consultancy firm, Asia Tourism Relations reports, "The feedback from the travel industry across China is that it is not just the countries with travel warnings existing in place due to having reported cases of the virus being affected. It is also now countries such as Australia where there are only a few reported suspected cases but yet are now experiencing strong cancellations for May and now June."
"We are talking to major travel industry players, some of whom are reporting up to a 75% cancelation of the group passengers initially booked for travel in May and June. Most report many are asking for their trip to be postponed until there is a sense of certainty that the virus has been brought under control globally." Mr Hingley added, "For many destinations already hit hard by the GFC in loosing their traditional source markets such as Japan, Singapore and Hong Kong, China was still travelling remarkably well for them. But this current situation now needs to be closely monitored by government promotional authorities and they should be preparing strategies to rebound the China outbound travel market, on the basis the virus can be brought under control soon."
According to China National Tourism Association figures just released, for March 2009 the number of Chinese outbound tourists was 3.98 million, up 3.62% over March 2008. The top 10 destinations were Hong Kong, Macau, Australia, Japan, Korea, Vietnam, Taiwan, Russia, Thailand, America and Malaysia. From January to March 2009 the number was 11.97 million up 4.89% year-on-year.
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Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- China Announces Changes to Travel Laws
Shanghai, 06 May 2009: - China this week released the long awaited new regulations for the travel industry to protect the rights of Chinese travel consumers against shopping tours and ensuring their safety when travelling.
In the ten years that the Chinese outbound travel industry has been developing, this is the first real effort to tighten up what have long been illegitimate practices harming the reputation of the Chinese travel industry. The announcement comes as the ongoing practices have increased over recent years within the Chinese travel industry, both domestically and outbound.
Premier Wen Jiabao by Order of the State Council of the People's Republic of China announced the important sweeping changes which are welcome news for Chinese travel consumers. This recent decree is also very good news for destinations and tourism operators globally that have been investing heavily in the Chinese travel market in recent years.
Among the 36 articles announced, some of the key changes relate to ensuring complete transparency to consumers prior to purchasing and also to remaining legitimate whilst on tour. New regulations have given special attention to addressing the Chinese travel industry's long standing reputation of being heavily commissioned shopping tours in order to market and sell below cost tours. The new rules stipulate that no tour can be sold below cost and there is to be no coercing travelers to go shopping or participate in tour items that need extra payment.
Glen Hingley, Managing Director of Shanghai based tourism representation firm, Asia Tourism Relations said, "This means the inbound travel industry receiving Chinese travelers in destinations such as Hong Kong, Thailand, Australia and other approved destinations should now be gradually forced to change their practices. The current practices of shopping related entities acting as inbound operators and offering below cost tours with itineraries full of forced shopping should now abate. Of course these new regulations need to be enforced and it is hoped that as more and more travelers understand their new consumer rights, this will occur. However for many consumers it also means that the cost of travel will now increase, forcing many at the very bottom of the markets threshold to not be able to afford travel."
"For many in the travel industry of China this will indeed be a bitter pill to swallow initially but it has to in time mean that the Chinese traveler of tomorrow will be able to have a much more meaningful travel experience that is the tour they purchased, regardless of the destination." Mr Hingley added.
These changes are now being rolled out across China and it is expected that the travel industry will be policed in an effort to ensure the rights of travelling Chinese are protected.
According to the statistics from National Bureau of Statistics of China, by the end of year 2008 there were over 45.8 million of Chinese tourists to travel abroad, a remarkable 11.9% increase since year 2007. World Tourism Organization predicts it is set to reach a staggering 100 million per year by 2020.
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Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Competition for Chinese Tourists Increases
Shanghai, 27 April 2009: - Despite fallout of the global economic crisis affecting many industries globally with tourism being one of the hardest hit, China is still continuing to travel. Whilst most of the Asian economies are now in recession, this week the IMF released its latest forecast for China¡¯s economy in 2009 of 6.5% growth.
In recognition of China still bearing better than other Asian markets, competition for Mainland Chinese leisure travelers and business tourism is now escalating dramatically as destinations world wide seek to off set their losses from their traditional Asian markets such as Japan, Korea and Hong Kong.
Managing Director of ATR - Asia Tourism Relations, a leading tourism and travel consultancy in China, Mr Glen Hingley said, "Most traditional Asian travel markets such as Japan, Korea, Singapore and Hong Kong have all but collapsed with outbound travel numbers plunging, yet amongst the doom and gloom there is strong evidence that the Chinese travel industry is still performing well both domestically and abroad."
"As demand for Chinese travelers grows so does demand for in market support, representation and travel expertise with foreign companies now focusing their sales and marketing investments towards China, enticing travel planners to include their destination or business." Glen stated, "As the major multi national tourism corporations have now increased their activity in recent times we have also seen more and more independent organisations also expanding their presence in the market. This is being done by undertaking traditional activities such as door to door sales calls with China based sales managers, printing all collaterals in Mandarin, direct marketing to the travel trade or developing Mandarin web sites."
"The current forecast from the travel industry, especially in Shanghai and Guangzhou is that their forward bookings are ahead of initial expectations, with many major travel agents reporting they are now increasing their range of tours to cater for demand despite the doom and gloom,¡±"said Glen, "So this certainly supports the increasing commitment of many destinations tourism operators globally to increase investments in targeting the China outbound travel market."
According to the National Bureau of Statistics of China, by the end of year 2008 there were over 45.8 million of Chinese tourists to travel abroad, a remarkable 11.9% increase since year 2007. World Tourism Organization predicts it is set to reach a staggering 100 million per year by 2020.
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Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- ATR Launches New Trade Website
Shanghai, 27 April 2009: - Asia Tourism Relations (ATR), a leading tourism and travel consultancy in China, has just launched its new website to assist foreign tourism organizations and destinations better present their products or destination to the travel industry of China.
Despite fallout of the global economic crisis affecting many industries globally with tourism being one of the hardest hit, China is still continuing to travel.
Managing Director of ATR, Mr Glen Hingley said, "As demand for Chinese travelers grows so does demand for in market support, representation and travel expertise with foreign companies now focusing their sales and marketing investments towards China, enticing travel planners to include their destination or business." Glen stated, "As the major multi national tourism corporations have now increased their activity in recent times we have also seen more and more independent organisations also expanding their presence in the market. This is being done by undertaking traditional activities such as door to door sales calls with China based sales managers, printing all collaterals in Mandarin, direct marketing to the travel trade or developing Mandarin web sites."
ATR's new website features a range of information, media updates and options for companies seeking options to enhance the sales & marketing activities within China.
According to the National Bureau of Statistics of China, by the end of year 2008 there were over 45.8 million of Chinese tourists to travel abroad, a remarkable 11.9% increase since year 2007. World Tourism Organization predicts it is set to reach a staggering 100 million per year by 2020.
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Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Tangalooma Wild Dolphin Resort
Renews China Tourism Representation
Brisbane, 31 March 2009: - Tangalooma Wild Dolphin Resort Director of Sales & Marketing, Mr David James, has announced that one of Australia's most popular Island eco-tourism resorts has renewed its marketing agreement for representation in Greater China with Asia Tourism Relations.
Located on Moreton Island, near Brisbane, the 300 room eco-resort village, Tangalooma Wild Dolphin Resort offers daily wild dolphin feeding, four wheel drive safaris tours, marine cruising, daily guided nature walks and a range of restaurants.
Commenting on the renewal of the agreement, Mr. James said, "Tangalooma Wild Dolphin Resort first contracted the services of the Shanghai based Asia Tourism Relations in 2004 and since that time we have experienced unprecedented growth in what is a very challenging market for an eco-tourism resort product."
"Taiwan and Hong Kong have for some time been important source markets for Tangalooma Wild Dolphin Resort, and for the last few years China has now grown to be one of the most important source markets for our business", David James added, "being present in China and constantly in front of the travel industry of China is crucial".
Tangalooma Wild Dolphin Resort has been successful in being featured in many travel industry campaigns in China, with the most recent campaign being with Qantas for it's promotions with the key agents of Shanghai and Beijing.
Commenting in the renewal of Asia Tourism Relations agreement with Tangalooma Wild Dolphin Resort, Asia Tourism Relation's Managing Director Glen Hingley said, "It is a privilege to be representing a tremendous Australian resort such as Tangalooma Wild Dolphin Resort to North Asia. Not only is Tangalooma Wild Dolphin Resort a world class eco-tourism product it is also committed to ensuring it suites the specific needs of the market whilst maintaining it's unique Australian values."
For Additional Comment Contact: -
Mr. David James, Director of Sales & Marketing, Tangalooma Wild Dolphin Resort.
djames@tangalooma.com Ph: +61419 340825
Mr. Glen Hingley, Managing Director, ATR - Asia Tourism Relations
glen@atr.net.cn Ph: +86138181 82126
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About Asia Tourism Relations
Asia Tourism Relations (www.atr.net.cn) specializes in the Chinese outbound travel market. It is the region's leading marketing and public relations agency serving international clients in the travel and tourism industry. We design and implement a wide range of innovative programmes to create high visibility and market leadership for top outbound destinations, tourist attractions, luxury cruises and leading tour management companies.
Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Tropical Champions in China
TTNQ Launch Training Seminars in China
Shanghai, 31 March 2009: - Tourism Tropical North Queensland (TTNQ) has announced it is launching a series of travel industry training seminars to build upon the recent surge in demand for the Cairns and the Great Barrier Reef form China.
The training seminars will take place in Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu in the coming months and expect to train at least 450 retails travel staff. To undertake the training TTNQ has contracted the services of seasoned tourism representation firm ATR - Asia Tourism Relations.
Commenting in the appointment to undertake the training seminars, ATR - Asia Tourism Relation's Managing Director Glen Hingley said "Cairns and the Great Barrier Reef is now fast becoming the must do in most Chinese itineraries to Australia, and we intend to develop this further. Whilst the leading agents are now including Cairns in their programs we believe it is critical that we support this further with training for the retail sales staff that faces the customers on a daily. It is a privilege to be appointed to undertake this important process on behalf of such a sensational destination such as Cairns and the Great Barrier Reef. Training is one of the important functions that need to be undertaken in China with its front line retail travel staff so eager for information so that they not only improve knowledge but also improve their profits".
According to the National Bureau of Statistics of China, by the end of year 2008 there were over 45.8 million of Chinese tourists to travel abroad, a remarkable 11.9% increase since year 2007. World Tourism Organization predicts it is set to reach a staggering 100 million per year by 2020.
With over 130 countries now granted the Approved Destination Status (a bilateral tourism agreement between the Chinese government and foreign destinations permitting to receive Chinese tourists traveling on leisure) China is seen to be continuously working on extending the status to other countries.
For Additional Comment Contact: -
Mr. Glen Hingley, Managing Director, ATR - Asia Tourism Relations
glen@atr.net.cn Ph: +86138181 82126
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About Asia Tourism Relations
Asia Tourism Relations (www.atr.net.cn) specializes in the Chinese outbound travel market. It is the region's leading marketing and public relations agency serving international clients in the travel and tourism industry. We design and implement a wide range of innovative programmes to create high visibility and market leadership for top outbound destinations, tourist attractions, luxury cruises and leading tour management companies.
Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Hawaiian Aston Hotels & Resorts Appoints Representative in China
HONOLULU, HI (30 March, 2009) - Aston Hotels & Resorts has appointed Asia Tourism Relations (ATR) -- as its China general sales agent (GSA) to promote and sell the Aston brand within China and Taiwan.
"China's travel agents are moving away from selling a 'one product fits all' philosophy," said Glen Hingley, managing director, ATR. "Many Chinese are traveling abroad to experience different cultures, lifestyles and social environments. Staying with Aston Hotels & Resorts, a Hawaii-based accommodation brand that's served visitors for more than 60 years is part of the magic of experiencing the islands."
"For some time, we have been eager to welcome more Chinese visitors," said Kelvin Bloom, president, Aston Hotels & Resorts. "We are excited to work with ATR; their expertise and strong relationships with travel partners throughout the region will encourage this emerging tourist market to travel to Hawaii and to choose Aston Hotels & Resorts."
In 2008 the China National Tourism Administration announced that selected travel agents across China could now market the resort island state under the bilateral agreement between the U.S.A and China. Chinese travelers will make over 40 million trips outside the mainland in 2009 and demand from China's outbound travelers to experience the Hawaii is now increasing significantly. The bilateral agreement recently signed by the U.S.A and the China National Tourism Administration prior to the U.S.A receiving full Approved Destination Status from Chinese authorities has undoubtedly boosted traffic between the two countries and for Hawaii.
Glen Hingley added, "We are extremely proud to be representing Aston Hotels & Resorts in China. The initial reaction from the senior executives of the travel industry has been extremely positive. The Chinese travel industry has been marketing Asia, Australia and Europe as the approved destinations but has long awaited to be able to truly market Hawaii along with the U.S.A."
About Aston Hotels & Resorts
Aston Hotels & Resorts, formerly ResortQuest Hawaii, operates a diverse range of condominium resorts and hotels with accommodations from hotel rooms and condominium suites, to villas and cottages that suit any lifestyle, taste or budget. Based in Honolulu, the company offers more than 4,500 rooms in 26 properties on the islands of Oahu, Maui, Kauai and Hawaii. For more information, visit www.AstonHotels.com or call toll free 866-774-2924.
Aston is an operating segment of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.
Media Contacts:
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About Asia Tourism Relations
Asia Tourism Relations (www.atr.net.cn) specializes in the Chinese outbound travel market. It is the region's leading marketing and public relations agency serving international clients in the travel and tourism industry. We design and implement a wide range of innovative programmes to create high visibility and market leadership for top outbound destinations, tourist attractions, luxury cruises and leading tour management companies.
Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Overseas Tourist Attractions Ready for Chinese New Year
More Mandarin speaking staff, Chinese food, Chinese deco, gifts await revelers from China
Shanghai, 10 January 2009: - Top overseas tourist attractions get well prepared to embrace Chinese tourists during the upcoming one-week Chinese New Year holiday that falls on January 25-31 this year, according to Asia Tourism Relations (ATR), the region's leading marketing agency for top overseas attractions, destinations and luxury cruises.
ATR's Managing Director Glen Hingley said, "China's ever-growing outbound travel market has become one of Asia's largest sources of tourists. And the one week break of Chinese New Year, the most important festival in China, provides one more bonanza for overseas destinations and attractions after the Christmas and New Year peak season."
"We have found out that in recent years more and more overseas tourist attractions start to celebrate Chinese New Year with unique decorations and practices that help create festivity and win the hearts of the Chinese tourists, " Glen added.
It is learnt that the practices these overseas tourist attractions adopt include more Mandarin speaking guest services staff members, more Chinese food, traditional Chinese New Year decorations and activities, increased and flexible services and gifts.
For example one of Australia's leading theme parks, Siam Ocean World Bangkok, has increased now it's Mandarin speaking guest services team ready in anticipation of the growth in visitors from China.
Many attractions will offer Chinese tourists visiting surprise gift as well, special meal options and other value-adds.
Siam Ocean World's Chief Executive Officer Mr Geoff Olson said the Greater China market had gained so much momentum that it will surpass Japan in 2008-2009 financial year to become Siam Ocean World's largest international source market.
For Thailand still recovering from the recent civil unrest achieving the forecast in tourist arrivals from Greater China is critical for the nation's tourism industry to rebuild.
In the past year, Chinese outbound tourism peaked to an incredible 350% of the year prior. China's economic boom has provided the Chinese with higher disposable income, while better diplomatic relations and relaxed travel regulations have given the Chinese more opportunity to travel to many overseas destinations.
According to the National Bureau of Statistics of China, by the end of year 2008 there were over 45.8 million of Chinese tourists to travel abroad, a remarkable 11.9% increase since year 2007. World Tourism Organization predicts it is set to reach a staggering 100 million per year by 2020.
With over 130 countries now granted the Approved Destination Status (a bilateral tourism agreement between the Chinese government and foreign destinations permitting to receive Chinese tourists traveling on leisure) China is seen to be continuously working on extending the status to other countries.
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About Asia Tourism Relations
Asia Tourism Relations (www.atr.net.cn) specializes in the Chinese outbound travel market. It is the region's leading marketing and public relations agency serving international clients in the travel and tourism industry. We design and implement a wide range of innovative programmes to create high visibility and market leadership for top outbound destinations, tourist attractions, luxury cruises and leading tour management companies.
Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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- Arabian Adventures Increases Presence in China
Dubai, 31 October 2008: Arabian Adventures, the Destination Management Company that is part of the Emirates Group, has announced it is increasing its presence in China with the renewed appointment of Asia Tourism Relations as its official representative in the country.
Arabian Adventures has consolidated its market position as the largest buyer of hotel rooms in the U.A.E and is dedicated to providing professional, high quality, destination management services to the world's foremost tour operators, incentive houses, meeting and convention organizers, and cruise lines.
According to the China National Tourism Administration, Chinese travelers will make over 40 million trips outside the mainland in 2009, up 10 per cent from 2008. Demand from China's outbound travelers to experience the Middle East is now increasing significantly, validated by Emirates' highly successful daily services to Beijing, Shanghai and Guangzhou. The MoU signed by the U.A.E and the China National Tourism Administration prior to the U.A.E receiving full Approved Destination Status from Chinese authorities is undoubtedly boosting traffic between the two countries and beyond Dubai.
Frederic Bardin, Vice President Arabian Adventures said, "We are delighted to take further steps in China, with its fast growing base of middle and high income earners who are keen to explore the world. We are constantly collating inputs and feedback from the industry and travelers by visiting local agents and participating in trade shows. We firmly believe that Arabian Adventures' superior services and custom-tailored packages will create a whole new dimension for those traveling to the U.A.E. Asia Tourism Relations is a like-minded partner and we are confident of success in China."
The Chinese travel industry is also becoming much more sophisticated, as agents move away from selling a "one product fits all" philosophy. Many Chinese travel abroad to experience a completely different culture, lifestyle, history and social milieu.
Arabian Adventures have devised special packages exclusively for globe-trotting Chinese on transit or a stopover in Dubai, which include an exciting city tour with a Mandarin-speaking guide and the ever-popular sundowner desert safari with barbeque dinner. Packages also include accommodation with breakfast, meet & greet at Dubai International Airport, a welcome pack, 96-hours tourist visas, transfers between the airport and hotel.
Glen Hingley, Managing Director Asia Tourism Relations added," I'm extremely proud to be representing Arabian Adventures in China. The first year result from the Chinese travel industry is extremely positive. The Chinese travel industry has been marketing Asia, Australia and Europe as approved destinations but travelers are now seeking new places to explore. The U.A.E has the perfect balance of providing exciting and radically different experiences with the comfort and sophistication sought by the modern Chinese traveler."
According to the National Bureau of Statistics of China, by the end of year 2008 there were over 45.8 million of Chinese tourists to travel abroad, a remarkable 11.9% increase since year 2007. World Tourism Organization predicts it is set to reach a staggering 100 million per year by 2020.
With over 130 countries now granted the Approved Destination Status (a bilateral tourism agreement between the Chinese government and foreign destinations permitting to receive Chinese tourists traveling on leisure) China is seen to be continuously working on extending the status to other countries.
For Additional Comment Contact: -
Mr. Glen Hingley, Managing Director, ATR - Asia Tourism Relations
glen@atr.net.cn Ph: +86138181 82126
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About Asia Tourism Relations
Asia Tourism Relations (www.atr.net.cn) specializes in the Chinese outbound travel market. It is the region's leading marketing and public relations agency serving international clients in the travel and tourism industry. We design and implement a wide range of innovative programmes to create high visibility and market leadership for top outbound destinations, tourist attractions, luxury cruises and leading tour management companies.
Media Enquiries:
Glen Hingley, Managing Director, ATR - Asia Tourism Relations
Phone: +86 13818182126 Email: glen@atr.net.cn
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