- At ATR, your product or destination will be constantly in front of travel media, the Chinese leisure, corporate and incentive travel planners and buyers.
- We offer focused and strategic B2B and B2C solutions that connect you to the market to get results. Through ATR's unique and diverse range of services, the buyers are constantly given the motivation and means to sell your product and the consumers are motivated to learn what you have to offer.
- ATR's range of marketing communication services include:
- Market research
- Quantitative research
- Qualitative research
- Tourism Brand Health tracking
- Media and public relations plan and implementation
- Press release on a monthly basis
- In-depth feature articles
- Press conference
- Advertorial placement
- Familiarization tour
- Media inquiry handling
- Digital marketing plan and implementation
- Interactive website development
- Social media engagement
- Online advocacy strategies
- Online media creative and media buy
- Advertising plan and implementation
- Media buy for broadcast, print and online media
- Media is different in China as it is strictly controlled by authorities. ATR understand the differences and what is needed to get the message into the market to the right potential clients. Please see Case Studies for further information on previous marketing campaigns.
- Why choose ATR instead of a public relations or media company?
- ATR specializes in Chinese travel and trade tourism. It is the business we know; we understand the market and are able to understand the needs of the clients. ATR expertise and wealth of knowledge is more than just the years of staff experience operating within the China travel trade industry. It extends to a network of specialists with experience in destination marketing, destination development, aviation, MICE and processes of government. Furthermore, ATR has the latest database and contacts covering all major areas of China including:
 Travel Industry Trade |
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| MICE |
| Leisure Consumer |
| Corporate Travel |
| High Society |
| Luxury Brand |
| Aviation |
| Online Travel Sites |
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