| Familiarisation Services | Chinese experiencing your destination |
qualify | plan | coordinate | lead | follow up
Familiarisation visits is the ideal way for Chinese leisure travel & business tourism contacts to be excited
about your destination |
 Professionally managed familiarization programs for & travel agent corperate MICE planner are crucial in developing your destination in the Chinese travel industry. Familiarization programs ensure important factors such as: - |
 Absolute Understanding - Ensure your destination engenders confidence and knowledge on how to produce itineraries, position brand, then market to customers selling the right benefits.
True Connection - Establishing genuine long term relationships with the key decision makers that cannot be achieved with just a simple sales call or brief meeting at a trade mission.
Genuine Feedback - Ensuring you have first hand feedback about the attributes of your destination or product from the people experienced in the Chinese outbound travel market.
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 ATR has previously assisted many destinations seeking better exposure in China by
undertaking familiarization programs and support activities in this lucrative but
complex travel market.
ATR familiarisation experience lies in its: -
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Hands on development of meaningful familiarisation programs to your destination
Qualify the right travel agents who will partner in developing the destination in China
Understanding who are the players in the travel and aviation industry of Greater China
Ability to link the major travel industry with cooperative destination partners
Experience in operating large travel trade events in and out of China
Follow up process to ensure that the momentum gained converts into real business
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| Contact ATR for a proposal to develop your blog in China |
| translation |
design |
production |
events |
representation |
| distribution |
fulfillment |
branded |
marketed |
strategy |
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