| EDM Marketing | email direct the key travel influencers of China |
creatively designed | informative | consistent | response ability
Electronic Direct Emails (EDM) is a cost effective way to constantly maintain a presence in
the industry influencing & building enthusiasm for your destination or product |
 EDM marketing is a cost effective medium to maintain presence in front of
outbound travel decision makers who are constantly seeking to be better informed. ATR since 2002 has developed an extensive database that is
constantly being updated to deliver its clientsĄ¯ messages to the leisure travel and business tourism industry of China.
Whether it is a sustained campaign or a one off announcement, the EDM needs to be creatively designed to your brand standards with the message
clear and precisely written in Chinese. EDMĄ¯s are designed by ATRĄ¯s own experienced digital graphic designers; your copy is translated by
travel writers and distributed via a recognized server ensuring the message is not lost.
EDM marketing in China needs: -
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 Meaningful Design - html designs need to be easily downloaded ensuring your corporate brand is maintained and the receiver enjoys the key points quickly.
Interesting Points - in any market sending out meaningless releases does not work so all releases need to consider the Chinese travel decision makers needs and wants
Constant & Consistent Delivery - EDM marketing is effective when sent consistently as per a planned calendar of regular topics (with the exception of 'one of' special announcements)
Delivery Report Feedback - technology today enables professionally sent EDMĄ¯s to not just deliver your message but also to analyse which recipient was interested in what topic.
Links to Your Website - EDM marketing should always encourage receivers to visit your website for further information and gain a greater affinity to your destination or product.
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| Contact ATR for a proposal to develop your blog in China |
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