| Dubai Chinese Travel Trade Manual |
Promotional
Campaign |
Launch of Arabian Adventures New Product Brochure |
 |
|
 |
| Brochure |
|
 |
Representatives of
AA,EK & DTCM |
|
| Objectives |
Launch the first comprehensive travel trade manual of Dubai and UAE in Chinese by Arabian Adventures |
| Client / Partners |
Arabian Adventures (AA)
Emirates Airlines (EK)
Dubai Tourism and Commerce Marketing (DTCM)
|
| Market Place |
Road Show Launch in Guangzhou, Beijing and Shanghai
|
| Strategies |
Run a series of presentations on the United Arab Emirates in conjunction with the trade manual launch. |
Coverage Gained /
Number of Delegates |
The coverage was for approximately 60-80 travel agents in each city with 10-15 travel trade media also attending an earlier session.
|
| Tactics - Details of the Campaign / Event and Returns |
Dubai and the United Arab Emirates are highly sought after destinations for Chinese travelers but not well understood by the Chinese travel industry. This launch of Arabian Adventures new product brochure was designed to announce that now the first comprehensive travel trade manual that has been developed entirely in Chinese for travel agents of China.
Arabian Adventures is Dubai's leading Destination Management Company and is a part of the Emirates Group.
A key part of the launch was a seminar on the Dubai supported by Arabian Adventures, Emirates Airlines and Dubai Tourism and Commerce Marketing.
The road show was held in the five star Westin Hotels of Guangzhou, Beijing and Shanghai to ensure that agents were treated to the standard and style that they expect when visiting Dubai. The presentations were conducted entirely in Chinese, as an excellent platform for representatives of Arabian Adventures, Emirates Airlines and Dubai Tourism and Commerce Marketing to update the travel industry and trade media about recent developments.
The audio visual presentation and speeches were complimented by an end prize of two people flying Emirates Airlines, with land services supplied by Arabian Adventures and accommodation supplied Jumeriah Hotels & Resorts.
Results -
• Over 200 travel agents attended the three events
• Over 40 travel trade media attended the road show
• The Arabian Adventures Travel Trade manual is now acknowledged in China as a leading Dubai and United Arab Emirates
reference resource
• Arabian Adventures is able to strengthen its reputation in China as the leading Destination Management Company of Dubai and
the United Arab Emirates.
• Emirates Airlines continue to show that they are the leading airline of the Middle East with close collaboration with
Arabian Adventures which is a member of the Emirates Group.
• Dubai Tourism and Commerce Marketing were again able to re-enforce to the travel industry that it is still a leading
destination for Chinese outbound travelers.
|
| Presentation |
Launch in Guangzhou |
Brochure (inside) |
|
|
