| Blog Marketing | over 107 million registered bloggers in China |
research | tactics | creative | reports
Marketing in China must include online strategies to influence decisions & engender confidence.
Blog marketing is a non-obvious approach to targeting consumers and travel industry alike
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42.3% of Chinese online users are holding own blog and of course
browsing others¡¯. Blog marketing in China has fast developed as a
mainstream form of marketing undertaken by major destinations,
airlines and travel companies in order to get their message out via
the major travel portals of China. Creative questions and online
review comments can attract a significant active consumer interest
and is then an online record for potential travelers to review when
considering their next travel destination¡and of course it all must
happen in Chinese!
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Blog marketing has three key approaches using a variety of aliases:
 Consumer Questions - undertake creative questions on key travel portals to create discussion groups and direct online chats to attract attention to the destination.
Consumer Reviews - issue reviews on destinations with not so
obvious comments instigating discussion groups encouraging others to ask questions and comment on the destination or product.
Official Travel Promotional Blogs - leave complimentary comments on the blog sites of major portals of travel related entities including online travel media and government tourism sites. |
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The leading travel blogs of China include:
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Ctrip
go2eu.com
doyouhike.net
mangocity.com
Sohu.com
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auyou.cn
sina.com.cn
waywaycn.com
China-visit.com
mjjq.com |
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| Contact ATR for a proposal to develop your blog in China |
| translation |
design |
production |
events |
representation |
| distribution |
fulfillment |
branded |
marketed |
strategy |
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