ATR Structure
- ATR is an internationally ranked marketing representation, marketing communications and project management firm. ATR is a business 100% focused on the Chinese travel industry, based in Shanghai for Greater China (including Taiwan and Hong Kong) to help it’s international clients develop and attract more Chinese outbound tourists.
We provide market development processes that are sustainable, supported by the right strategy and marketing programs to create high visibility, market leadership and obvious results in terms of growth in Chinese tourism arrivals.
ATR has internal divisions of related services, each with specific focuses:
-
- Tourism Representation - Sales and marketing representation with the best destination marketing practices and professional market development strategies. ATR represents foreign tourism organisations developing leisure and business tourism.
- Marketing Communications - Creative promotional concepts and media solutions 100% designed for the travel industry and consumers in Greater China, including translation, online development, publicity, public relations and media relations.
- Design & Production - In house staff designs and produces brochures, banners, branded merchandise, Chinese websites and any other collateral that aids in the sales and marketing process of market development in China.
- Project Management - With a wealth of knowledge and network of world class expertise on China travel and tourism, ATR achieves short-term goals and projects for travel companies, bureaus, airlines and tourism operators in China.
- Human Resources - The essence of ATR’s business model is the provision of outstanding Chinese sales and marketing professionals. This business unit of ATR covers recruitment and training for a range of long term and ad hoc clients.
|
