ATR Structure
- ATR is an internationally ranked marketing representation, marketing communications and project management firm. ATR is a business 100% focused on the Chinese travel industry, based in Shanghai for Greater China (including Taiwan and Hong Kong) to help it’s international clients develop and attract more Chinese outbound tourists.
We provide market development processes that are sustainable, supported by the right strategy and marketing programs to create high visibility, market leadership and obvious results in terms of growth in Chinese tourism arrivals.
ATR has internal divisions of related services, each with specific focuses: -
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- Tourism Representation - Marketing representation with best destination marketing practices and professional market development staff ATR represent's foreign tourism organizations developing leisure and business tourism.
- Marketing Communications - Creative promotional concepts and media solutions 100% designed for the travel industry and consumers in Greater China, including online development, distribution, media relations, graphic design, translation and production.
- Project Management - with a wealth of knowledge and network of world class expertise on China, travel and tourism. ATR develops China strategies (operational, sales & marketing) for travel companies, bureaus, communities and tourism operators.
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