- ATR offers retainer packages for Sales Representation and Destination Representation.
- Sales Representation
A dedicated Sales Manager based out of Shanghai will develop your product in China by focusing on the travel trade industry. Major responsibilities of the Sales Manager include:
- Identifying, contacting and building relationships with wholesalers, travel agencies, tour operators, etc. to convince them to include your product in their tour programs
- Organizing training programs to educate wholesalers, retailers, tour operators, etc. about your product
- Organizing individual or group familiarization trips for the travel trade market to further enhance product knowledge
- Coordinating the production and distribution of Chinese collateral
- Participating in trade shows
- Arranging promotional campaigns for the travel trade industry
- Managing some public relations responsibilities such as distributing press releases with the support of the Director of Marketing
- Maintaining regular contact with your company head office through phone calls, emails and monthly market reports
- Destination Representation
A dedicated Communications Manager based out of Shanghai will develop your destination by focusing on media outreach and consumer promotions via media channels. Major responsibilities of the Communications Manager include:
- Identifying, contacting and building relationships with the relevant media to convince them to feature your product in television, radio, or print mediums
- Issuing press releases that are professionally translated into Chinese and tailored for Chinese media
- Coordinating the production and distribution of Chinese collateral
- Organizing individual or group familiarization trips for media groups
- Executing social network marketing such as creating a Chinese Facebook account
- Arranging consumer promotions via media channels
- Monitoring of market trends and of media exposure and value generated
- Maintaining regular contact with your company head office through phone calls, emails and monthly market reports
- Why choose ATR instead of a press relations / media company?
ATR specializes in Chinese travel and trade tourism. It is the business we know; we understand the market and are able to understand the needs of the clients. ATR expertise and wealth of knowledge is more than just the years of staff experience operating within the China travel trade industry. It extends to a network of specialists with experience in destination marketing, destination development, aviation, MICE and processes of government. Furthermore, ATR has the latest database and contacts covering all major areas of China including:
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 Travel Retailers |
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| Travel Wholesalers |
| Airlines |
| Multi-national Corporations |
| Incentive and Meeting Planners |
| Luxury Brand Affiliates |
| Foreign Affairs Offices Governmental Authorities |
| National and State Tourism Offices |
| Public Relations Companies |
| Education & Study Organisations |
| Travel Related Internet Providers |
| Inbound Tour Operators |
| Event Companies! |
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